TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach and a cool and free-minded spirit to think ahead and establish records. The TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, self-confident people who are connected to the future.
Our four communication universes - sport, music & art, lifestyle and heritage - reflect its deep-rooted values: team spirit, a taste for innovation, challenges and performance. Our wide community of ambassadors and friends of the brand reflects our core values of mental strength, disruptive attitude and ambition.
