Pierre Jaquet-Droz was one of the greatest craftsmen of the 18th century. Born in La Chaux-de-Fonds in 1721, he was a master watchmaker of genius and vision who marked the history of his profession. Since Jaquet Droz joined the Swatch Group in 2000, it has continued its never-ending quest to perpetuate the history and spirit of its founder. In the summer of 2010, the company moved to its Atelier de Haute Horlogerie in La Chaux-de-Fonds, allowing the brand to meet rising market demand as well as its ambitious growth targets. For more than 280 years, the brand has cultivated a spirit of excellence and innovation, passing down the values of emotion and poetry while building its future day after day.