Combining the rational with the emotional in luxury assets
Founded in 2020, Yourasset is a Swiss technology company based in Zurich, positioned at the intersection of technology, financial services and the luxury watch industry. Yourasset strengthens the luxury market and its customers through its unique way of combining the emotionality of fine watches with technology and financing payment solutions.
Why can't fine watches be financed, just like real estate and cars?
The original question of Yourasset was; why can't fine and valuable watches be financed or paid for monthly just like vehicles and real estate? Luxury watches embody many characteristics of assets. And for most assets there are a wide range of financing options already available. In contrast to basic consumer goods, luxury timepieces are more sustainable and can preserve their value over time. They further benefit from the concept of circularity by being designed to last for generations.
With Yourasset's digital platform, users can easily track their cherished watches and explore a range of financing options to maximize the value of their personal collection. Yourasset operates as an enabler, bridging the gap between merchants and end-customers, without maintaining its own inventory. By streamlining financial processes and removing any friction from the customer experience, Yourasset simplifies the journey on behalf of its partners.
Our team and our vision
Our team is continuously working to turn Yourasset's vision into reality. We strive to be the preferred partner for monthly payment options and digital platforms for the luxury industry. Luxury watches and other luxury goods will increasingly establish themselves as an asset class and we actively support this sustainable development, to the benefit of the luxury industry and its customers.
Evolution of the luxury watch market
The fascination and interest in mechanical luxury watches has always been prevalent. However over the past years this trend has accelerated further by the growing popularity of social media platforms and digital content in general that allows for a constant flow of information far beyond the marketing initiatives of the brands and their retailers.
In addition to the primary market, i.e. the sale of new watches via brand boutiques and retailers, the secondary market for pre-owned watches is growing even faster. This increases the transparency and liquidity of the entire watch market. Which in turn attracts new market participants, watch enthusiasts, innovations and investments.
The Value of a Luxury Watch
The value of a luxury watch, a luxury bag or luxury jewelry derives its value from
1) Intrinsic values and 2) Intangible values
Intrinsic: Cost of materials, production, labor, shipping, etc.
Intangible: Brand & product perception, demand for the product, scarcity
The secondary market for luxury watches has appreciated significantly over the years, with the Patek Philippe Nautilus in steel being a notable example. The price of a Nautilus ref. 3700 has appreciated over 4000% from 1976 until today, while Gold appreciated by nearly 2000%.
However, the value of a luxury watch is just the rational factor enthusiasts and buyers consider. Emotionality is often the main factor. Watches can hold emotional value for the owner and are often appreciated for their aesthetic and craftsmanship. Today there is a growing conversation around the value and investment aspect of watches with many sources contributing to the conversation.
Financing a Luxury Watch. A good idea?
It certainly depends on the customers situation but in general we say Yes, it is.
The option to finance a luxury watch or luxury product presents an additional payment method that is not widely available today.
Financing your watch allows the customer to align the purchase with their regular monthly income. If a car can be financed, why not a watch too?
Overall, a car most likely depreciates more in value over time and has higher maintenance costs. A luxury watch is a more sustainable and circular asset. Therefore, we support and enable this additional payment option with a fully regulated approach. Customers now have the choice to pay their next watch monthly. Read more details in our Financing section.
"Watches are cool!"
Watches are cool said no one else but Mark Zuckerberg, the founder of Meta Inc. that owns Facebook and Instagram and has a stock market capitalization of USD 1'400 Billion. Mark as the CEO & Founder of Meta has an estimated net worth of close to USD 200 billion.
Zucks collectors journey began just in 2024 after he and his wife Priscilla attended the glamorous wedding of Anant Ambani and his wife Radhika. A short video clip of Anant showing Mark his Richard Mille wrist watch (one of many in his insane collection) and Mark responding to it with "Watches are cool" went viral on social media. A few months later Mark was spotted for the first time wearing a luxury watch on his wrist, a De Bethune DB25 Starry Varius (Ref. DB25VRS3 - see picture). Since then Mark went on a buying spree. Today he already owns models from Patek Philippe, Jaeger leCoultre, F.P.Journe.
Mark is not alone with his enthusiasm for luxury watches. Many celebrities are known for collecting watches and rocking them on public occasions. Some big collectors are: Mark Wahlberg (Actor), Kevin Hart (Actor), Jay-Z (Producer), John Mayer, Ed Sheeran (both singers), Sylvester Stallone (well he just sold off some of his collection) and his actor friend Arnold Schwarzenegger, Conor McGregor (MMA), and of course the Swiss tennis superstar Roger Federer. Female celebrities also appreciate watches like Rihanna, Kim Kardashian and Ellen DeGeneres.
Together we all have the love & appreciation for Swiss luxury watches in common.
Existing market size
Global annual turnover of new and pre-owned watches
Our technology partner
Microsoft for Startups
Microsoft and Yourasset collaborate in a variety of subject to grow our company
Yourasset is part of the Microsoft for Startups program
All data of our Swiss customers are stored on servers in Switzerland
This allows us to leverage their IT-infrastructure and systems
Microsoft for Startups exists to support companies such as Yourasset to successfully scale their business by leveraging our cloud services, mentoring program, and market-place along the way. Yourasset empowers the luxury market and its clients through its unique way of combining the emotion of fine watches with technology. Its progress has created immense buzz within our team in Switzerland, and we cannot wait to see where they go next.
Community Manager for Microsoft for Startups in Switzerland
Security of your data
Yourasset as a Swiss company hosts client data with Microsoft Azure in Switzerland. Your personal login profile is protected abiding by strict industry standards. A similar security level as that of banks or other related industries. View, manage and edit your personal data at any time.
For more information, visit our General terms & conditions and our privacy policy.
Career
Do you like the idea of working in a young and dynamic team? Then please reach out to us via e-mail or on Linkedin.
Join our teamSend us an e-mail to careers@yourasset.com