HyperChrome

Founded in 1917 in Legnau, Switzerland (and originally begun as Schlup & Co.), Rado has always been a cutting-edge Avant-Garde brand. It began using the Rado name in 1957, and over the years, the brand has experimented with many different materials for its watches. Rado is a globally recognized brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most beautiful and durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has been a pioneer, with the brand philosophy “if we can imagine it, we can make it” still holding true today.